Department 6
Portfolio

Strategic Marketing & Business Development

Market research & brand positioning, digital strategy, partnerships, expansion (Canada ↔ Africa), CRM & revenue growth.

Strategic Marketing & Business Development

Overview

Research-led positioning, digital strategy, partnerships, expansion planning, and revenue optimization.

Digital marketing strategy canvas

Marketing Strategy

  • Market research & analysis
  • Brand positioning & identity
  • Digital marketing strategy
  • Lead generation systems
CRM sales pipeline dashboard

Business Development

  • Partnership strategy
  • Expansion planning (Canada ↔ Africa)
  • B2B networking
  • Commercial strategy
Sales pipeline management board

Sales & Growth Optimization

  • Sales funnel design
  • CRM implementation
  • Customer acquisition strategy
  • Revenue optimization